Insights & news

It isn’t just Google search results that we need to stay on top of. Aside from traditional algorithm developments, we are also seeing a lot of fast growth in AI Overviews, Google Gemini and GPTs / AI powered search engines such as SearchGPT. AI is making its way into many of our key processes and marketing strategies here at Varn, whilst also driving a number of new algorithm updates, making our Innovation team integral to any successful SEO strategy.